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Browsing by Author "Jenkins, David"

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Exploring the signalling potential of mega-sporting events : an analysis of the 2010 FIFA World Cup in South Africa

Author: Jenkins, David Date: 2016 Mega-sporting events such as the 2008 Olympic Games in Beijing, the 2010 FIFA World Cup in South Africa and the 2014 FIFA World Cup in Brazil have been observed to serve as highly influential tools for the promotion of positive media impressions ... Read more

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