Browsing by Subject "applicant reactions"

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    Open Access
    Designing Semi-Automated Video Interviews (SAVI): Does Stimulus Format (Video vs. Text) of Instructions and Interview Questions Affect Applicant Perceptions of Social Presence?
    (2022) Ebrahim, Farheen; de Kock, Francois
    A recent novel development in interview technologies is asynchronous video interviews (AVIs). Although AVIs differ in key design aspects, the effect of AVI design characteristics on applicant reactions is not well understood. The primary purpose of the present study was to determine how differences in AVI stimulus format, such as using either video vs. textual stimuli in instructions and interview questions, may influence applicant perceptions of social presence in interviews. Drawing on social presence theory, it was hypothesised that participants who experienced a video-stimuli based AVI will experience higher levels of social presence than those who experienced a text-stimulus based AVI. Furthermore, given a dearth of previous research on the role of individual differences in AVIs, a secondary purpose of the research was to test the potential moderating role of applicants' social presence preferences and their affinity for technology. To these ends, a pre-registered experiment was used in which participants were randomly assigned into an AVI with either video or text-based instructions and interview questions. Participants in both groups completed a mock digital interview, rated their own levels of perceived social presence, and completed the measures of individual preferences. The experiment was repeated in two independent national samples, including respondents from a South African (N = 58) sample and an American sample (N = 162). The findings revealed mixed results between the two samples. Participants in the SA sample who viewed a video based AVI perceived higher levels of social presence compared to those who viewed a text based AVI, suggesting that AVI stimulus format enhanced applicants' perceptions of social presence. However, these findings did not generalise to the USA sample, where video stimuli did not increase respondents' social presence perceptions. Further analyses showed that the study effects did not depend on applicants' preferences for social presence and their affinity for technology. The study contributes to literature on automated video interview design by showing novel insights into the effects of key design features of digital interviews on applicant reactions. Implications for theory are discussed and recommendations for practice and research are made.
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    Open Access
    How audio-visual stimuli in automated asynchronous video interviews affect applicant reactions: social presence, fairness and organisational attractiveness
    (2022) Patel, Ahmed; de Kock, Francois
    Over the past decade, the use of asynchronous video interviews (AVIs) has increased exponentially, largely spurred by ongoing technological progress and shifts to remote work. Although prior research shows interview design can influence applicant reactions, the effect of video interview design factors on interviewee reactions remains unclear. The present study determines the influence of AVI stimulus format (text-based vs. audio-visual questions) on applicant perceptions of social presence, fairness and organisational attractiveness. To this end, a between-subjects posttest-only experimental design was used in two separate samples (South African sample, N = 58; USA sample, N = 169, Combined samples, N = 227). Participants were randomly assigned to either the control or experimental group. Participants completed a mock interview on a commercially available AVI platform and then answered a questionnaire measuring perceptions of social presence, fairness, and organisational attractiveness. Bootstrapped independent sample t-tests and serial mediation were used to test the hypotheses. Within Sample 1, applicant perceptions of social presence, fairness and organisational attractiveness were higher for the audio-visual and text-based AVIs, thereby supporting the proposition that audio-visual stimuli lead to higher perceptions of social presence, fairness and organisational attractiveness. Conversely, Sample 2's findings were non-significant (p > .05). While there were mixed results, the findings of this study provide preliminary evidence which suggests that within the South African context, audio-visual stimuli can be used in AVIs. Organisations in the American context should pay close attention to the effects of AVI stimulus format on applicant reactions as the findings from the American sample were not conclusive. Future research should investigate applicant reactions to different forms of AVI stimulus during a multi-stage selection process