Browsing by Author "Viljoen, Estella"

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    New masculinities in a vernacular culture : a comparative analysis of two South African men's lifestyle magazines
    (2008) Viljoen, Estella; Glenn, Ian
    This thesis chronicles the emergence of men's lifestyle magazines within South Africa between 1997 and 2007. It aims to contextualize the emergence of these magazines within the broader South African context and position each magazine as representing a nuanced masculine ideal to the mainstream male readers. This thesis then offers a critical reading of two more marginal men's lifestyle magazines, namely, MaksiMan (2001-2007) and BLINK (2004-2007).