Browsing by Author "Stokes, Rob"

Now showing 1 - 1 of 1
  • Thumbnail Image
    Item
    Open Access
    eMarketing: the essential guide to online marketing
    (2010) Stokes, Rob
    eMarketing: The Essential Guide to Online Marketing is a comprehensive textbook containing holistic and integrated eMarketing tactics. This textbook can be used to support and enhance any marketing or emarketing course. Chapters detail strategies for email and web marketing, customer relationship management, online reputation management, mobile marketing, and online research. Case studies are also included which can be used for student activities or discussion.