Browsing by Author "Salazar, Philippe-Joseph"
Now showing 1 - 18 of 18
Results Per Page
Sort Options
- ItemOpen AccessArab political movements in Israel: different ideologies and disparate rhetoric(University of Cape Town, 2020) Khatib, Mouad; Salazar, Philippe-JosephArab Palestinians in Israel live under highly complex circumstances. In 1948, when they became Israeli citizens, they found themselves facing challenges at different levels: national, social, political, financial, educational, as well as the very challenge of existence. The Palestinian community in Israel underwent various stages of development and witnessed major events under the new Israeli rule, bringing about fundamental changes in their lives, their attitudes, and consequently, their rhetoric. Arab politicians, particularly those who represent Arab Palestinians in the Knesset (the Israeli Parliament), often find themselves compelled to adjust the approach and rhetoric they use to address the Arab public. They do it not only to satisfy the Arab public's expectations, but also to adapt to the ever-changing Israeli political atmosphere and to avoid conflict with the Jewish public, the majority of whom, as polls indicate, are not happy about Arab representation in the Israeli Knesset. Discussion of the rhetoric used by the Arab parties in Israel that represent the Palestinian people who before 1948 were a majority and after that year became a minority that suffers inequality, oppression, and discrimination, is important in order to understand how argumentation and methods of persuasion are influenced by the kind of circumstances that national minorities like Palestinians in Israel experience. This thesis will examine the rhetoric used by the main Arab political movements in Israel when addressing several key issues that are currently the subject of heated debate and are expected to have remarkable effects on Arabs and their lives as non-Jews in the Israeli state. These issues are: Arab representation in the Israeli Parliament, recognition of Israel as a "Jewish State", and National Service for Arabs. The largest part of the research will focus on the Arab representation in the Knesset, being the most controversial topic among the Arab minority in Israel, and which also determines to a great extent the positions of the parties on other issues. After reviewing the position of each party/political movement on each of these topics, I intend to analyze the rhetoric each of them uses to defend their position or promote it to gain the support of the public, especially during parliamentary elections. Is the rhetoric of Arab parties in Israel coherent and harmonious as it represents a Palestinian minority dealing with Israeli policies as a collective entity, or does each of the parties have a unique rhetoric of its own, based on its ideology and agendas? What are the arguments that these parties use to justify their views, and how do they present these arguments? Are the arguments used by each party from the deliberative branch of rhetoric, the forensic, or the epideictic? Do Arab politicians mostly use ethos, pathos, or logos to persuade the audience and gain their support? This thesis will answer these questions by analyzing the parties' publications and official statements and political charters, and it will show that the positions, the rhetoric, and the argumentation of the different Arab parties are far from being homogeneous, and are highly influenced by their ideological background.
- ItemOpen AccessBRICS: strategies of persuasion(2018) Kotze, Klaus; Salazar, Philippe-JosephThis dissertation explores the strategic communications of the BRICS (Brazil, Russia, India, China and South Africa) intergovernmental platform. BRICS is a recent addition to the growing array of international organisations. Though BRICS consists of significant emerging and re-emerging states, it remains poorly perceived and obscure. Previous analyses that have examined BRICS as an aggregation of its member states or distinguished it simply as a slogan designed by Goldman Sachs have failed to discern it for the rhetorical, strategic entity that it is. This dissertation focuses on BRICS’ essence and intent, its strategic communications. It analyses BRICS’ narrative and scenario, examining its rhetorical appeals, its strategies and tactics of persuasion. The study employs a critical rhetorical analysis to explore publically available primary documentation emanating from high-level BRICS meetings. Three analytical chapters assess this corpus, conceptually distinguished as programmatic (Memoranda of Understanding, agreements and treaties), organic (summit Declarations) and opportunistic (Statements) documents. This analysis expediently takes from disciplines and schools of thought to qualitatively and inductively assess strategic style and agency. It applies theoretical and conceptual tools to examine claims that emerge from the texts. BRICS’ documents present organisational strategy and articulate its appeals. These are rhetorically explored to discern BRICS, per se. BRICS’ rhetoric motions towards its aims. Its strategic means, ways and ends are closely assessed. The dissertation finds that BRICS is an informal intergovernmental regime towards engendering reform inside of the normative international order. Its claims indirectly shape global governance according to its interests. BRICS is a process-driven advocacy mechanism that brings states together as nodes in a state-centric intergovernmental style. It rhetorically steers towards its aspired outcomes without taking considerable action. It does so to avoid responsibility. It rhetorically performs the principles and norms of the legitimate international order under the United Nations, in order to substantiate its form of multilateralism; to actualise reform while maintaining structure. By employing its principles and norms, BRICS embodies and therefore territorialises the multilateral order. BRICS’ strategic communications develop an alternative narrative towards steering international cooperation and exchange. Its articulation of the international order confronts dictated hegemonic conceptions, asserting that no unilateral interpretation holds an absolute truth. Sovereign states are not circumscribed by other states but only by legitimate international law and order. In doing so BRICS pursues international recognition for its member states, disrupts what it perceives to be hegemonic inertia and redefines global governance. BRICS illustrates a significant modality to assess the contemporary international order and the recent developments in global power. Its indirect form, a procedural and fluid platform for extra-Western sovereign states to pursue influence and execute wills, proposes the evolution of international power in the 21st century. BRICS actively employs a hybrid (both-and) strategy to lead toward a reformed global order based on a greater balance of powers (multipolarity). The development of BRICS and BRICS Plus presents compelling cases for further, critical studies.
- ItemOpen AccessHifikepunye Pohamba's rhetorical presidency: inauguration and independence anniversary speeches(2018) Nanyeni, Frieda Nauyele; Salazar, Philippe-JosephThis study examines the first inauguration speech and the four Independence anniversary speeches delivered by the former second president of Namibia, Hifikepunye Pohamba. The five volumes of these speeches, which marked Pohamba’s first term of office, plus audio-recordings of the highlights of the speeches on the Namibian Broadcasting Corporation, were the primary data of the study. Pohamba’s modern presidency, executed the laws through speeches, communicated directly to the Namibian people about what his Government have done, what it is attempting to do, and what they plan to do. In order to investigate how Hifikepunye Pohamba’s rhetoric continued in shaping democracy in the post-apartheid Namibia, the argument of the analysis was based on the Aristotelian (2007) ‘three regimes’ of rhetoric as well as the three rhetorical proofs. On the historical background information, a context of the rhetorical situation was drawn from Bitzer (1968), and the rhetorical argument and application of Perelman (1984). Moreover, close contextual analysis was also employed as it seeks to analyse the relationship between the inner working of public discourse and its historical context in order to discover what makes a particular text function persuasively. Pohamba’s speeches were analysed closely and rhetorically interpreted within their Namibian historical and political context. Thus, the study reveals the monumental occasions in the history of Namibian politics, among others, the symbolic rhetoric of the peaceful transfer of power from the founding President Sam Nujoma to the second president, who was also democratically elected, Hifikepunye Pohamba. Pohamba’s rhetoric reflects his rhetorical performative. He demonstrated his democratic ethics to his audience in his rhetoric, and constantly referred to certain individuals who were respected by his audience. Thus, he continued shaping democracy in Namibia. Pohamba’s rhetoric contains values of praising and blaming; he established fact and judgement about the past, and also advised about the future. He emphasised on the policy of national reconciliation and confirmed that reconciliation had ushered in a new dispensation of political stability, peace, unity, ethnic cohesion and security in Namibia. Namibian people must therefore continue to shun the vices of tribalism, sexism and corruption, among other things. Pohamba effectively used his rhetoric to communicate to the audience which is an important aspect of a democratic regime. This was observed internationally, which enabled Pohamba to put Namibia on the world map as he won MO Ibrahim award for African leadership at the end of his second term. However, the current study has focused only on the rhetoric of his first term.
- ItemOpen AccessMedia rhetoric in South Africa: a case study of the floor crossing debate(2002) Mpokotho, Constance Sebolelo; Salazar, Philippe-JosephThis paper makes a critical analysis of media rhetoric in South Africa. It does so by looking at the Floor Crossing Legislation debate. It makes analysis of material, and texts that were reported by different media institutions to create a particular perception by repeatedly stating the same view through different forms of communication during the floor crossing debate. It also looks at the active part that the media plays in policy formulation particularly its influence on any bill that draws significant attention. Rhetorically, the paper will look at whether the methods or arguments employed by the media were successful in manipulating public perception and presenting a particular view.
- ItemOpen AccessNational council of provinces rhetoric in overseeing the implementation of South Africa's national development plan(2022) Mvulane, Sebolelo Constance; Salazar, Philippe-JosephThis thesis is about analysing the political rhetoric of the National Council of Provinces (NCOP), in overseeing the implementation of South Africa's National Development Plan (NDP).1 The study seeks to define the underlying reasons which, compound slow policy implementation, particularly as exacerbated by weakened and misaligned policy oversight debates in the NCOP. This study is particularly important because the NDP is the long-term vision and development plan of the governing African National Congress's vision 2030. Findings from the National Planning Commission's Diagnostic Report which, was released in June 2011, indicated that “a failure to implement policies and an absence of broad partnerships have been identified as some of the main reasons for the slow progress in implementing the country's transformation policies.” 2 In addition to these prevailing conditions, “it is also imperative to note that South Africa had found itself in the middle of a technical recession and had still been grappling with the impact and aftermath of the Global Financial Crisis, at the time when the NDP was adopted in 2012. 3 ” “The global financial crisis had a dire impact on the South African labour market, resulting in the shedding of almost 1 million jobs over 2009 and 2010, reflecting longer term structural problems.”4 The NDP was hence developed in part, to address the impact of the 2008 global financial crisis, alongside growing and prevailing social and economic challenges in South Africa. Inherited inequalities had been exacerbated, in part by the fact that Parliament and particularly the NCOP, had not been able to adequately give full effect to its three sphere oversight role as underpinned by its cooperative governance and intergovernmental relations constitutional mandate. Consequently, this has led to an inability to meaningfully oversee and accelerate the implementation of South Africa's transformation policies. The study will place strategic focus on how the quality of arguments communicated in the NDP could either catalyse or impede the oversight and accountability work of the NCOP, thereby inadvertently decelerating the implementation of the NDP. The study also provides an overarching perspective of South Africa's broader rhetorical situation, which manifest as exogenous shocks within the NCOP's operating environment. The overarching rhetorical situation is also postulated as one of the key determinants, impacting how the NCOP approaches and shapes its policy debates. Specific emphasis will also be placed on the National Council of Provinces (NCOP) in the fifth parliament (particularly the 2015 appropriations budget vote process) and how the second chamber of Parliament has for purposes of executing its constitutional mandate of three sphere oversight and accountability, interpreted, synthesized, and as a result executed its oversight functions, based on the rhetoric of the NDP in relation to the outcomes in the NDP that focus on the economy, employment, and the NDP's commitment to building a capable developmental state. This study is of great importance and is necessitated by the imperative to ensure that the NCOP matures in its role as construct of South Africa's constitutional democracy, which is tasked with the important responsibility of undertaking three-sphere oversight to oversee the implementation of key development policy constructs and development catalysing legislation, as guided by the NDP.
- ItemOpen AccessPersuasion and the "mediatisation" of culture: a rhetorical criticism of South African television news reports on crime and the criminal justice system(2022) Nkoala, Sisanda Bukeka; Salazar, Philippe-Joseph; Barnard-Naude, AlfredThis study undertakes a rhetorical analysis of South African television news reports on the criminal justice system. The aim is to build on the existing rhetoric culture theory by considering the persuasive communicative work performed through the mediatisation of a cultural system. The overarching issues that the study sets out to explore are the persuasive communicative work being performed by South African television news reports on crime and justice and how these reports frame or represent crime, justice, and the criminal justice system in this persuasive communication work. It also analyses the rhetorical strategies and devices employed in these reports. This qualitative study was undertaken using elements of grounded theory methodology and elements of the case study method. The analysis was undertaken on 90 days of prime time news bulletins from SABC and eTV, aired in 2019 and 2020. The Burkean notion of language as symbolic action is the framework that informs this study. The study also draws on Metz's notions on film semiotics and Walton's concept of persuasive argumentation scheme. In critiquing how South African television news reports re-present crime, justice, and the criminal justice system in doing persuasive communicative work and the rhetorical strategies and devices they employ, the study discusses contextual framing as the key strategy employed, and amplification as the most notable rhetorical device. It also highlights that the criminal justice system is virtually ignored in these reports. Instead, the focus is on elements of the system, such as the people, the procedures, and the places. In considering these elements, what emerges is a system whose focus changes from year to year depending on what is topical; a system where women are the primary and secondary victims of crime, and men are active agents both in terms of how they are depicted as criminals and how they are featured as the ones with the solutions to the crime problem; a system that operates in urban areas; and a system whose most important player is the police minister. The study finds that South African television news reports' mediatisation of the criminal justice system employs framing to ensure that the viewer is inclined to interpret the developments being reported on from the journalist's perspective. It also relies on amplification as a rhetorical device that makes salient those aspects that the reporter deems significant to make them stand out to the audience. In the present age where most people's exposure to the justice system is through the mediated experience of watching something about, through the analysis undertaken, the study has theorised that to understand a televised cultural system, we must consider how television frames that system and the aspects of the system that it amplifies as a medium.
- ItemOpen AccessPersuasion as a social heuristic: A rhetorical analysis of the making of the constitution of Namibia(2009) Mathe, Audrin; Salazar, Philippe-JosephThe study focuses on the rhetoric used during the drafting of the Constitution of the Republic of Namibia. The thesis will offer a framework for understanding negotiations in terms of distinct and coherent rhetoric. Primary sources for this thesis consist of five volumes of the Hansard of the Standing Committee on Standing Rules and Orders and Internal Arrangements of the Windhoek Constituent Assembly. To understand the rhetoric under which the Namibian Constitution was drafted, the Hansard of the Standing Committee was analysed. By analysing the Hansard, one can begin to formulate a picture of the rhetoric that led to a new Constitution of the Republic of Namibia and begin to understand rhetoric in the Namibian context. In order to make valid assertions, one has to go beyond what was said in the Constituent Assembly and look at what the participants said elsewhere. The thesis is concerned here with their words, not with their thoughts. But there is a recognition that sometimes thoughts matter as much as words. No judgements are made on the merits of their arguments. The study simply intended to examine their rhetoric and how rhetoric impacted on the final outcome of the negotiations. The study revealed that, with very few exceptions, most of the debates of the Windhoek Constituent Assembly were initially built on argument and many of them were solved through practical reasoning. This can be explained in part by the attitude of the members and in part by the constraint of the process. The study also revealed that the informative role of deliberation helped the framers of the Namibian constitution to form a more complete set of preferences than they originally had or even forced them to change positions when they were exposed to the full consequences or incoherence of their original proposals. For another, when political actors needed to justify their proposals, they found that impartial arguments were not available or, if they were, they were too obviously tied to a particular interest to be convincing. vi Persuasion as a Social Heuristic: A Rhetorical Analysis of the making of the Constitution of Namibia The appeal to fear strategy, as a means to enable delegates to better recognise the nature of the problems facing the political community and to begin thinking about potential solutions, was clearly at play at the Windhoek Constituent Assembly. Finally, the proceedings of the Windhoek Constituent Assembly which framed the Constitution show that many of the provisions of that instrument which are seemingly straightforward and artless rest in reality upon compromises, and are often laboured and tortuous. The outcome of constitution-making in Namibia was greatly influenced by the exchange of arguments and counter-arguments among the framers.
- ItemOpen AccessPierre-Simon Ballanche et l'orphisme: une tentative d'herméneutique(1988) Boom, Romijn Helene; Salazar, Philippe-Joseph
- ItemOpen AccessPierre-Simon Ballanche's theory of cultural changes : Palingénésie sociale.(1985) Boom, Romijn Helene; Salazar, Philippe-Joseph
- ItemOpen AccessThe rhetoric of Kwame Nkrumah: analysis of his political speeches(2014) Opoku Mensah, Eric; Salazar, Philippe-JosephThe study focuses on an examination of the political speeches of Kwame Nkrumah. The primary data of the study comprises audio-recorded and five volumes of selected published speeches of Nkrumah. Beyond these sources, the study explores the historical, political, and diplomatic circumstances which gave birth to Nkrumah's rhetorical inventions. In terms of the theoretical framework, the study applied three main correlative approaches: Aristotle (2007) on Levels of Proofs and Rhetorical Regimes, Perelman and Olbrechts-Tyteca (1969) on Argument and Lloyd Bitzer on Situation (1968).Six major speeches were chosen for the study. They were selected chronologically ranging from 1950 to 1964. They were analyzed, applying the vertical and horizontal rhetorical structures. The study sought to find out the rhetorical strategies and tools, which Nkrumah employed in his political speeches. The study revealed that as part of his logical strategy, Nkrumah regularly employed logical association. With this tool, Nkrumah associates two entities either positively or negatively for the purpose of achieving good or bad publicity for a giving entity. The finding demonstrates that Nkrumah employed negative association in his political speeches to tag his Ghanaian and Western political adversaries to engender negative image for them whilst he used positive association to enhance his ethos. The study also showed that Nkrumah employed the argument of inclusion of the part in the whole. This argument becomes central to the subject of Africa's unity as Nkrumah argues for continental unity in Addis Ababa. In this argument, the importance of Africa is brought to the fore whilst minimizing the focus on individual states. Thus, through his argumentation, Nkrumah deepens the continental discussion which seeks to project the debate on Africa's freedom. The study also demonstrated that Nkrumah repeatedly applies symbolism as a strategic means of establishing his ethos as well as creating solidarity with his audience. The study further established that Nkrumah employs the collective memory of his audience to create pathos in his address. Lastly, the study showed that Nkrumah repeatedly used his messages to address composite audiences both immediate and remote.
- ItemOpen AccessThe rhetoric of public mourning : the case study of the Ellis Park cleansing ceremony(2002) Young, Bridget; Salazar, Philippe-JosephBibliography: leaves 39-41.
- ItemOpen AccessA rhetorical analysis of SABC3's flagship Bulletin : In what ways does the SABC succeed and/or fail in persuading viewers that its version of the news is credible?(2015) Nkoala, Sisanda; Salazar, Philippe-JosephThis dissertation sets out to add to the existing body of research on the SABC by performing a rhetorical analysis of SABC 3's flagship English news bulletin, broadcast between 18:30 and 19:30, weekdays, and 19:00 and 19:30 on weekends. The purpose of this analysis is to determine the manner in which the SABC attempts to position itself as a credible news source through its use of the rhetorical tools of persuasion. As texts presented to an audience with the intention of persuading them of certain ideas, it is possible to study and analyse television news reports by employing the same rhetorical analysis techniques that one would use when analysing a political speech or any other rhetorical text. This dissertation is broken up into two major sections. Part one will discuss the theories and research around the notion of television news as rhetorical texts, setting the stage for part two of the dissertation, which will actually perform a rhetorical analysis on selected news stories aired on SABC 3 over a period of 30 days. The key conclusions from this research are that the SABC frequently employs the pathos proof in its reports, primarily through the reporters using emotive language in their scripts, even though this is not always accompanied by corresponding footage. Instead of relying primarily on reporters to state and interpret the emotional aspects of the story, the broadcaster should be using its visuals to do this, drawing on the television journalism principle of 'show, don't tell', where visuals are the primary means through which a story is told, not the words. What the broadcaster should instead be doing is using the logos proof more, to make sound arguments for some of the claims that are made in its reports. The second key conclusion is that the broadcaster relies on the epideictic genre of rhetoric in most of its reports, when the deliberative and judicial genres would be more fitting. The SABC has lost a significant number of viewers from the days when it was the sole television news broadcaster in South Africa, and there were no other alternatives. This dissertation shows that one of the main reasons for this is that the public broadcaster is failing to produce its news reports in a manner that correctly employs the tools of rhetoric to persuade viewers that its version of the news is credible.
- ItemOpen AccessA rhetorical study of the open democracy bill : a Perelmanian approach(2001) Ngesi, Sifiso Eric; Salazar, Philippe-Joseph
- ItemOpen AccessA study of the rhetoric of the 2002 presidential election campaign in Zimbabwe(2005) Kangira, Jairos; Salazar, Philippe-JosephThis study focuses on rhetorical discourse of the 2002 presidential election campaign in Zimbabwe. The thesis analyses the rhetoric used by the two major contenders of this controversial election - the incumbent president Robert Gabriel Mugabe, candidate of Zimbabwe African National Union-Patriotic Front (ZANU PF) and the challenger Morgan Tsvangirai, candidate of the Movement for Democratic Change (MDC). The study first traces the origin of rhetoric, the art of persuasive communication, to ancient Greek and Roman traditions. Following Hanson (1997), the study treats Kenneth Burke's and Chaim Perelman's different rhetorical theories as complementary. The argument is that, although the two contemporary scholars offer different views on the nature and process of rhetoric, these views are two sides of the same coin as the ultimate goal is to convince people, to create a communion between the rhetor and the audience. The study shows that both parties used negative advertisements in the election campaign. This persuasive attack produced negative images of both candidates. The rhetoric induced political cynicism of the candidates in the minds of the voters. Mugabe used collective memory and nostalgia in four funeral speeches in order to persuade the voters to vote for him. As the chief interpreter of past events, he chose those events that presented him as the vanguard of the values of the liberation struggle. His rhetoric called on the voters to guard against forces of imperialism by voting him back to the presidency. Consistently, Mugabe centred his campaign rhetoric on the achievements of his government over 22 years since independence in 1980 and attacked his opponent as a sell-out, a puppet of Britain and the whites in the country. Mugabe's land rhetoric was popular with people in the rural and peri-urban areas whose lives depended on land. Tsvangirai's rhetoric focused on the need for a change of government. He attacked Mugabe and his government for mismanaging the affairs of the country, resulting in the economic and political meltdown in the country. Tsvangirai offered practical ways of delivering the country from its economic and political quagmire and end the suffering of the people. This study argues that Tsvangirai's rhetoric of change was so persuasive to voters that had the electoral process been free and fair, he could have easily won this election.
- ItemOpen AccessSubjective-Objective-Subjective: The Science Of Propaganda(2020) Bain, Jonathan; Salazar, Philippe-JosephThis thesis discusses the following: 1. That, while advertising practitioners employ various levels of scientific endeavour (particularly strategic insight development, but also research, demographic data collection, and other objective tools of the trade), its final output is ultimately nonscientific, i.e. subjective creative ideation. (In this way, advertising is not dissimilar to the classic ‘art' of propaganda.) 2. That, for reasons of business necessity, creative ego and a latent form of ‘inferiority complex' the advertising industry describes its work in presentations to more scientifically-orientated clients as a more scientific proposition. 3. That, in contrast, as evidenced by the physical production process of the advertising idea (post the client presentation) – as well as in industry texts, award ceremonies, and selected case studies – advertising practitioners effectively acknowledge the subjective nature of their work. 4. That further evidence of this scientific ‘terministic screen' (Burke 1950, pp. 26-27) is also revealed in the failure of some television commercials to profitably ‘connect' as intended with an audience – thus undermining claims to the objective approach that preceded these commercials. 5. That, possibly, as is implied in at least one ethnographic case study, not even clients are necessarily convinced by advertising science: the ‘screen' may be a two-way mirror. 6. That there is, more broadly, a constant dialectic between right-brained creativity and the left-brained business project. 7. That this tension is a microcosm of the capitalist enterprise, and, in an increasing number of present examples, is perversely reflected in the advertising industry's output as anti-capitalist brand messaging. 8. That it is possible to think of advertising as a sub-set of a more consumer-orientated ‘design'. 6 9. That, admittedly within limited confines of my research, there is a tantalising indication that, generally, advertising artefacts were historically more logos-led, are currently more pathos-led, and may in future benefit from a more ethos-led orientation.
- ItemOpen AccessThabo Mbeki : State of the Nation Addresses - an analysis of his rhetorical technique(2009) Rahman, Zarina; Salazar, Philippe-JosephThe dissertation analyses the rhetorical style of Thabo Mbeki with the aim of evaluating whether his oratory was effective enough to convince his audience to support him. It does this by analysing four of the eleven annual addresses that he delivered at the occasion of the Opening of Parliament during his period in office. Mbeki held the position of President of South Africa from June 1999 to September 2008. The speeches that were chosen for analysis from this period are 1999, 2003, 2006 and 2008. The motivation for these choices is related to critical periods during the Mbeki presidency. Before analysing the speeches, the paper examines the context in detail by briefly outlining Mbeki's political and personal background in order to understand his identity in relation to his rhetoric. The current form of annual address at the opening of Parliament is placed in its historical context It also places the type of speech in context in terms of parliamentary rules and the South African Constitution and does a brief comparison with similar addresses in the United States of America and Britain. A key aspect of the dissertation is to attempt to identify how he possibly failed to gain the support his audience by missing the opportunities that his annual address to Parliament presented. In order to identity the disjuncture between the style and content of the oration and the audience. the dissertation examines the understanding of audience and speculates about the real and perceived audiences in the case of Mbeki's annual addresses. The annual address to Parliament provided Mbeki with an opportunity to speak to the nation. directly through the various forms of media as well as through the members of Parliament that were present at the addresses. The dissertation concludes that, on the basis of the in-depth rhetorical analyses of the speeches and the perception of the audience. Mbeki's form of oration resulted in him appearing distant and aloof to his audience. Mbeki used Eurocentric language and metaphors that the audience was not able to identify with thereby failing to unite the audience in support for him. He failed to use presidential rhetoric to his advantage in his speeches in Parliament but further failed to bolster the rhetorical presidency by not establishing his ethos with the people whose support he depended on in order to secure his position in office. By maintaining a strong adherence to the British notion of a president-in-parliament, he remained aloof and wasted the opportunity that the office of the President provided. While his policies may have been sound. he was not able to convince his audience of this causing him ultimately to fail.
- ItemOpen AccessTreading a tightrope: A rhetorical study of the tension between the executive and collective leadership of the African National Congress (ANC): From Nelson Mandela to Thabo Mbeki(2014) Ngesi, Sifiso Eric; Salazar, Philippe-JosephThis thesis endeavours to look at the rhetorical techniques or tropes employed by Nelson Mandela and Thabo Mbeki in their capacities both as the Presidents of the African National Congress (ANC) and South Africa. In this regard, the speeches of the respective former Presidents are analysed from a rhetorical perspective. Not all their speeches are studied, but those that have a bearing on the study. One of the hallmarks of the ANC has been the reference to "collective leadership" and the party maintains that when it comes to decision-making, "collective leadership" is of paramount. It should also be borne in mind that the ANC is in alliance, known as the Tripartite Alliance (Alliance), with the South African Communist Party (SACP) and the Congress of South African Trade Unions (COSATU). The study then seeks to ascertain how an ANC President - who is equally South Africa's President - strikes a balance, if any, between the dictates of "collective leadership" and upholding the constitutional obligation of ensuring that the interests of all South Africans are safeguarded. The thesis attempts to examine how the relations within the Alliance have played themselves out as the ANC metamorphosed from a liberation movement into a ruling party. What is the role of the Tripartite Alliance in the formulation of the policies pertaining to the country's social, economic and political transformation? Is there any role played by the alliance partners (SACP and COSATU) that are "technically" outside Government in this process or is this role the exclusive preserve of the ANC? Where there is an engagement between Government (ANC) and the Alliance partners or where there are disagreements, how are they handled or managed and what rhetorical arguments are advanced? On the part of the ANC, who is in charge or has the final say? Is it the ANC National Executive Committee? Is it the President or the "top six" (the ANC National Working Committee and the most politically influential leadership collective in the country, comprising the ANC President, Deputy President, Secretary-General, Deputy Secretary-General, National Chairperson and Treasurer-General)? Can one talk about "collective leadership" without a leader of the "collective"? The rhetorical study of the speeches of both Mandela and Mbeki reveals that there is a concerted effort on the part of the ANC Presidents to ensure or, at least, to create the impression that there is "collective leadership" within the ruling party or the Alliance. Equally, there have been instances where there was a deviation from "collective leadership".
- ItemOpen AccessWord and image : Doré/Poe : an enquiry into the role of word and image in the late Romantic period, with specific interest in the participation of Gustave Doré, Edgar Allan Poe and the influence of the gothic revival(1991) Stanley, Keith R; Salazar, Philippe-JosephThis study is an investigation into the relationship between word and image, with specific interest into the work of Edgar Allan Poe and Gustave Doré. The twenty six illustrations that Doré executed for Poe's The Raven form the basis of the study. The intention is, through analysis of the illustration, to identify the interplay between word and image and also investigate the influence of late Romantic Gothicism. Part One examines the position and roles of verbal/visual enquiry through illustration and text. A survey of theoretical concepts defining illustration is made. A brief examination of nineteenth century perspectives of illustration, including a survey of technical theories follows. The modern theory of semiotics and its bearing on visual investigation is examined. A model for applying these theories is detailed. Part Two is an in-depth examination of all twenty six of Doré's illustrations of The Raven. An introduction to the illustrations precedes the analysis. Each illustration is detailed individually, with information on the engraver, content and poetical position being given at the start. Numbered inserts are employed to relay detailed information on more general topics relates to the poem and illustrations. Part Three is the conclusion to the work. A brief examination of Doré's involvement with the Gothic is made. Notes on Doré's illustrations for The Raven and their reception and a survey of other illustrators of The Raven, particularly Eduard Manet follows. The comparison between Manet's and Doré's illustrations is investigated. The concluding remarks note how the relationship of word and image between Doré and Poe uncovers new information about both the poem and the illustrations. The importance of Romanticism and the Gothic is also noted. The conclusion states how new light on Doré's work makes these twenty six rarely considered illustrations more noteworthy. The study ends with a series of appendices, the text of The Raven by Poe, the twenty six illustrations by Doré and a bibliography.