Browsing by Author "Burgess, Steven Michael"

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    Advertising to low-income consumers: portrayals of women in Drum magazine advertisements 1981-2010
    (2011) Jere, Mlenga Golden; Burgess, Steven Michael
    This research examines the portrayal of women as message sources in advertisements appearing in Drum magazine 1981-2010, an important time period that captures South Africa's transition from Apartheid rule to a time when the equality of women has been recognised more formally.
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    Market orientation, donor relations, and performance of South African HIV/AIDS care providers
    (2009) Golestaneh, Maha; Burgess, Steven Michael
    Infection with the human immunodeficiency virus (HIV) has reached pandemic proportions. In 2007, UNAIDS (2007) reported that 33.2 million people were living with HIV, 2.5 million were newly infected, and 2.1 million people died due to HIV and its associated disease, Acquired Immunodeficiency Syndrome (AIDS). Approximately two-thirds of these people reside in sub-Saharan Africa, a region where economic, infrastructural, and human resources are severely constrained. Infection rates in the range of 10%-35% make substantial demands on the health infrastructure of most sub-Saharan African countries and limit the amount of care provided to people infected and affected by HIV/AIDS.
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    On the nomological relations of culture and market orientation : the case of the German and South African automotive industries
    (2009) Gress, Tobias; Burgess, Steven Michael
    The current research examines the effects of cultural institutions on the relationships of market orientation and its theorized antecedents. Market orientation (MO) is one of the most prominent topics in scholarly marketing research.
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    The importance and motivational content of money attitudes: South Africans with living standards similar to those in industrialised Western countries
    (2005) Burgess, Steven Michael
    Long neglected in psychological research, money attitudes influence consumer decisionmaking and information processing, and may be active whenever consumers contemplate money situations or exchange relations. This study focused on the money attitudes of 221 urban South Africans whose standards of living are similar to those in industrialised Western countries. A recently developed pan-cultural theory on human values is used to gain insights into the fundamental motivations of money attitudes. The results suggest that money attitudes and value priorities have predictable and theoretically meaningful relations and provide evidence supporting the nomological validity of the revised Money Attitude Scale (MAS). Confirmatory analyses support the five-factor structure of the MAS scale and the hypothesised structure of the Portrait Values Questionnaire. Five new money attitudes are proposed for future research to broaden the scope of the MAS and refine its measurement.
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    What mediates the effects of market orientation on performance? : the case of high technology companies in South Africa
    (2009) Heyns-Nell, Charlène; Burgess, Steven Michael
    Conventional market orientation philosophy holds that behavioural and philosophical/cultural aspects of marketing are fundamental to an organisation. Prior research on strategic orientation in marketing research has focused on the construct of market orientation, which has been shown to have strong positive relations on business performance. In the present research, the effects of market orientation on performance are assessed concurrently with two other types of strategic orientation: technology orientation and learning orientation. In addition, we assess the mediating properties of entrepreneurship and innovativeness on the relationship of these three types of strategic orientation on business performance.