Browsing by Author "Brice, Helen"
Now showing 1 - 5 of 5
Results Per Page
Sort Options
- ItemOpen AccessBuilding trust in e-commerce(2002) Rurick, Peter G; Brice, HelenThis study primarily investigates the processes and capabilities which are important for building and developing trust in e-Commerce. The main area of focus of this study is on the factors and enablers which can be applied by online retailers to build trust and communicate trustworthiness to online consumers. Throughout the study these factors and enablers are commonly referred to as the 'building blocks of trust in e-Commerce'. It is argued that without trust, e-Commerce cannot reach its full potential and that the building blocks of trust in e-Commerce can be applied to build and develop trust in e-Commerce. This study further investigates consumer perceptions of e-Commerce, and the deterrents to online shopping. Special emphasis was placed on important e-Commerce issues, central to building and developing trust in e-Commerce, such as privacy, security and fulfilment. As part of the recommendations, a conceptual model for building trust In e-Commerce is presented, which maps out the online trust building process with the general building blocks of trust in e-Commerce at its core.
- ItemOpen AccessAn investigation into AIDS prevention in the workplace : guidelines to a social marketing workplace preventative AIDS strategy(1991) Pikholz, Tracey; Brice, Helen; Wegner, TrevorThis dissertation comprises an application of social marketing principles and techniques to AIDS prevention in the workplace. The overall research objective of this dissertation is to investigate the provisions which have been made for AIDS in companies in South Africa, and to gain an understanding of the "preventative AIDS provisions" which the respondents consider practical to implement in their workplace, in order to generate conclusions and recommendations. The research findings, discussions and conclusions highlight areas for future research.
- ItemOpen AccessThe relationship between marketing orientation and export success among manufacturing companies in the Western Cape(1988) Bothma, Cornelius Henry; Brice, HelenIn 1985, the writer joined the Department of Trade and Industry (DTI) as an export trade advisor in the Western Cape Regional Office. The function of this position is to encourage companies to export and to assist companies registered as exporters with their export endeavours. In this capacity, the writer came into contact with more than 1,000 companies covering a wide range of products, problems, attitudes and situations. It became apparent to the writer that a large number of these companies lacked a marketing orientation in their export activities. There also appeared to be a poor success rate among these exporters in that probably as many as half of the number of registered exporters never achieved any export sales and of the remaining exporters only a few obtained substantial, ongoing and profitable sales abroad. The writer believed that if these companies approached their export activities in a more marketing orientated fashion, their success rate would be significantly improved. This begged the question as to whether a relationship actually exists between export marketing orientation and export success. It is the abovementioned relationship that this study primarily addresses. It was decided to keep the scope of this study confined to manufacturing companies in the Western Cape registered as exporters with the DTI.
- ItemOpen AccessSouth African Rooibos industry : opportunities and constraints with special reference to the German consumer market(2004) Gress, Tobias; Brice, HelenOver the last decade a South African product, namely Rooibos, has conquered the German consumer market. It initially started as a small trend amongst health conscious people, developing into a staple product, to being difficult nowadays to imaging Rooibos not being available for sale. As Rooibos gained popularity on the extremely competitive German food market, marketing strategies had to change accordingly. To reach the mass market, it was necessary to market Rooibos at the discounters and supermarkets, important for the German grocery industry. Advertising also played an important role as through TV and pring media many consumers can be approached and therefore product awareness increased.
- ItemOpen AccessThe marketing of a "new" product in the property industry with special reference to the Marina da Gama project in the Cape(1976) Divaris, Gerald Sotirios; Brice, Helen