An exploration of how non-governmental organisations market their skills training programmes to marginalised youth living in Cape Town

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dc.contributor.advisorBooyens, Margareten_ZA
dc.contributor.authorMulenga, Maryen_ZA
dc.date.accessioned2015-01-03T18:11:15Z
dc.date.available2015-01-03T18:11:15Z
dc.date.issued2013en_ZA
dc.descriptionIncludes bibliographical references.en_ZA
dc.description.abstractThe high levels of poverty among marginalised youth in South Africa are a source of grave concern. Studies have shown that one of the main contributions to this phenomenon is unemployment, largely resulting from low skills levels, lack of experience and minimal job opportunities. Non-governmental organisations (NGOs) play a vital role in bridging this gap by providing Skills Training Programmes (STPs) to broaden youth’s access to employment, as well as to open up opportunities for entrepreneurship. However, a previous study conducted among marginalised youth in Cape Town showed that large numbers were unaware of these STPs. The question arose in the researcher’s mind as to what NGOs were doing to market their services. The purpose of the study, therefore, was to explore marketing tools and mechanisms that NGOs use to market their STPs to marginalised youth living in Cape Town.en_ZA
dc.identifier.apacitationMulenga, M. (2013). <i>An exploration of how non-governmental organisations market their skills training programmes to marginalised youth living in Cape Town</i>. (Thesis). University of Cape Town ,Faculty of Humanities ,Department of Social Development. Retrieved from http://hdl.handle.net/11427/11166en_ZA
dc.identifier.chicagocitationMulenga, Mary. <i>"An exploration of how non-governmental organisations market their skills training programmes to marginalised youth living in Cape Town."</i> Thesis., University of Cape Town ,Faculty of Humanities ,Department of Social Development, 2013. http://hdl.handle.net/11427/11166en_ZA
dc.identifier.citationMulenga, M. 2013. An exploration of how non-governmental organisations market their skills training programmes to marginalised youth living in Cape Town. University of Cape Town.en_ZA
dc.identifier.ris TY - Thesis / Dissertation AU - Mulenga, Mary AB - The high levels of poverty among marginalised youth in South Africa are a source of grave concern. Studies have shown that one of the main contributions to this phenomenon is unemployment, largely resulting from low skills levels, lack of experience and minimal job opportunities. Non-governmental organisations (NGOs) play a vital role in bridging this gap by providing Skills Training Programmes (STPs) to broaden youth’s access to employment, as well as to open up opportunities for entrepreneurship. However, a previous study conducted among marginalised youth in Cape Town showed that large numbers were unaware of these STPs. The question arose in the researcher’s mind as to what NGOs were doing to market their services. The purpose of the study, therefore, was to explore marketing tools and mechanisms that NGOs use to market their STPs to marginalised youth living in Cape Town. DA - 2013 DB - OpenUCT DP - University of Cape Town LK - https://open.uct.ac.za PB - University of Cape Town PY - 2013 T1 - An exploration of how non-governmental organisations market their skills training programmes to marginalised youth living in Cape Town TI - An exploration of how non-governmental organisations market their skills training programmes to marginalised youth living in Cape Town UR - http://hdl.handle.net/11427/11166 ER - en_ZA
dc.identifier.urihttp://hdl.handle.net/11427/11166
dc.identifier.vancouvercitationMulenga M. An exploration of how non-governmental organisations market their skills training programmes to marginalised youth living in Cape Town. [Thesis]. University of Cape Town ,Faculty of Humanities ,Department of Social Development, 2013 [cited yyyy month dd]. Available from: http://hdl.handle.net/11427/11166en_ZA
dc.language.isoengen_ZA
dc.publisher.departmentDepartment of Social Developmenten_ZA
dc.publisher.facultyFaculty of Humanitiesen_ZA
dc.publisher.institutionUniversity of Cape Town
dc.titleAn exploration of how non-governmental organisations market their skills training programmes to marginalised youth living in Cape Townen_ZA
dc.typeMaster Thesis
dc.type.qualificationlevelMasters
dc.type.qualificationnameMSocScen_ZA
uct.type.filetypeText
uct.type.filetypeImage
uct.type.publicationResearchen_ZA
uct.type.resourceThesisen_ZA
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