The two companies chosen for this study were chosen specifically to explore how companies, facing similar competitive pressures, have decided to respond.
Reference:
Rosenthal, T. 1997-02. A Tale of Two Companies: A Case Study of the Glass Packaging Industry in South Africa. Development and Poverty Research Unit Working Paper Development Policy Research Unit Working Paper 97/009. University of Cape Town.
Rosenthal, T. (1997). A Tale of Two Companies: A Case Study of the Glass Packaging Industry in South Africa (Development and Poverty Research Unit Working Paper Development Policy Research Unit Working Paper 97/009). University of Cape Town ,Faculty of Commerce ,Development Policy Research Unit (DPRU). Retrieved from http://hdl.handle.net/11427/7254
Rosenthal, Tanya A Tale of Two Companies: A Case Study of the Glass Packaging Industry in South Africa. Development and Poverty Research Unit Working Paper Development Policy Research Unit Working Paper 97/009. University of Cape Town ,Faculty of Commerce ,Development Policy Research Unit (DPRU), 1997. http://hdl.handle.net/11427/7254
Rosenthal T. A Tale of Two Companies: A Case Study of the Glass Packaging Industry in South Africa. 1997 [cited yyyy month dd]. Available from: http://hdl.handle.net/11427/7254