An investigation into brand loyalty, and the case for house brands in the emergent township market

Master Thesis

2000

Permanent link to this Item
http://hdl.handle.net/11427/5814
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thesis_com_2000_oakenfull_c.pdf (14.32 MB)
Authors
Oakenfull, Catherine
Supervisors
Simpson, John
Journal Title
Link to Journal
Journal ISSN
Volume Title
Publisher
Publisher

University of Cape Town

Department
Marketing
Faculty
Faculty of Commerce
License
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Abstract
Includes bibliographies.
Description
Keywords
Marketing

Reference:

Oakenfull, C. 2000. An investigation into brand loyalty, and the case for house brands in the emergent township market. University of Cape Town.

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Masters