Perceived influence of cybersecurity on the intention to use mobile banking applications

Master Thesis

2019

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Banking institutions see the adoption and usage of mobile devices for banking namely mobile banking as an innovative financial service delivering strategy that bridges the gap between customers and banks. Mobile banking eliminates the need to visit bank branches for banking services and it eliminates the need to only perform banking services within fixed business hours. In mobile banking, mobile devices such as a cellphone, smartphone, or tablet’ are used to conduct non-financial and financial transactions such as checking account status, transferring money, making payments, or selling stocks. Mobile banking is suggested to take over the banking sector because it is economising and timesaving benefits. Despite these benefits, the adoption rate amongst consumers remains low, especially in developing countries where there is a knowledge gap in understanding why consumers do not engage in the frequent use of mobile banking applications. Apart from several factors identified in previous literature on mobile banking as influencers of limited usage and adoption of mobile banking, trust remains an important factor in the intention to adopt or use mobile banking applications. Also, because of the increasing prevalence of cyber threats in developing countries, the influence of cybersecurity is still questionable on their influences on the intention to adopt or use mobile baking applications. The increase in cyber threats and attacks has birthed the need for cybersecurity to be addressed. Given that most financial institutions see mobile banking as a strategy for their competitive advantage; it is important that they understand how best to address consumer’s fears brought about by cybersecurity threats. Literature has not covered more ground on the analysis of mobile banking applications (Uduimoh., Osho., Ismaila, & Shafi’i, 2019). The purpose of this study is to investigate the perceived influence of cybersecurity on the user’s intentions to use mobile banking applications. The study identified seven salient cybersecurity factors that influence the intention to use mobile banking applications. These cybersecurity factors were grouped into two groups, namely intrinsic factors and extrinsic factors and resulted in the development of a conceptual model. With this model, hypothesises were developed and tested statistically using quantitative data from an online selfadministered Qualtrics survey questionnaire. Data collected from 90 participants was statistically analysed in Smart PLS 3 (a quantitative data analysis software). Structural Equation Modeling (SEM) and Partial Least Squares path modelling approaches were adopted for data analysis. Hypothesis testing was performed on salient factors that influence the perception of cybersecurity on the intention to use mobile banking applications. The findings concluded that salient significant factors that influence the perception of mobile banking cybersecurity on the intention to use mobile banking applications were perceived data confidentiality and cybersecurity awareness. As a result, the study concluded that one’s perception on ability to avert cybersecurity threats and attacks, how they perceived the protection of their data from being modified by unauthorised users, how they perceive their data to be kept confidential and their knowledge of cybersecurity from legitimate sources influences their intention to use mobile banking applications. Finally, this study investigated the empirical evidence of the knowledge gap concerning the perceived influence of cybersecurity on the intention to use mobile banking applications.
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