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Browsing Masters by Department "School of Management Studies"

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A Design and Short-term Outcome Evaluation of the Commerce Faculty’s First Year Experience Mentoring Programme

Author: Moeketsi, Themba Date: 2018 This dissertation reports on a design and outcome evaluation of the Commerce First Year Experience (FYEM) programme. The FYEM programme is implemented by the Centre of Higher Education Department at the University of Cape Town. The FYEM ... Read more
A Formative Evaluation of the Dream Toolkit component of the Be the Dream Programme

Author: Bhebe, Brilliant Date: 2018 The need for positive youth development programmes is necessary in the South African context where youth struggle with many socio-economic challenges including poverty, youth unemployment, alcohol and drug abuse, teenage pregnancies, violent ... Read more
A quantitative analysis of Augmented Reality visual merchandising on online purchase intention: A consumer neuroscience approach

Author: Abbott, Lara Elizabeth Date: 2022 The rapid evolution of e-commerce has led retailers to fixate on how to differentiate themselves and provide an enhanced and engaging experience for their customers. In this dynamic industry, emerging technologies and innovation have become ... Read more
A Theory and Process Evaluation of the Umhlathuze Water Stewardship Programme of the International Water Stewardship Programme

Author: Gautier, Estelle Date: 2019 Water is a scarce resource without which human survival is at risk and major economies would collapse if not carefully managed. Water stewardship involves collaboration between role players from the public- and private sector as well as civil ... Read more
A theory evaluation and programme implementer decision analysis for two therapy-driven programmes operating in the disability and rehabilitation sector

Author: Minne, Lara Date: 2018 This dissertation focused on two therapy-driven programmes operating in the disability and rehabilitation sector in the Western Cape, South Africa. One programme is an inclusive education programme with a classroom component and parenting ... Read more
Actuarial resources in high demand, what makes them stay?

Author: Muzondo, Lyn Nyasha Date: 2018 The shortage of qualified actuaries and actuarial science resources in general, remains a challenge for organisations operating in the South African financial and insurance sectors. Access to such resources are a business imperative for these ... Read more
An investigation into employee engagement in a workwear distribution company

Author: van Wyk, Randall Alvin Date: 2019 This study examines the levels and drivers of employee engagement in a South African organisation that distributes personal protection equipment. The organisation relies on its human resources to retain a competitive advantage in the industry. ... Read more
An investigation into the influence of targeted-Facebook advertising through mobile devices on South African consumers' advertisement perceptions

Author: Wicht, Alina Date: 2021 Digital advertising has become a multi-billion-dollar industry; and it is growing tremendously each year. In times of strong market dynamics, marketers are particularly aware of Facebook advertising as a powerful advertising form. The dynamic ... Read more
An outcome evaluation of the Home-School partnership programme

Author: Muzire, Mufudzi Date: 2018 This is an outcomes evaluation of the Home-School Partnership (HSP) programme, implemented by Wordworks, an organisation based in the Western Cape Province. The programme aims to improve language and literacy for the children between four and ... Read more
Analysing factors influencing purchase intentions, perception and culture for consumers of women’s luxury footwear in South Africa

Author: Bridglall, Shenai Date: 2018 Consumer behaviour and purchase intention are some of the most discussed topics in marketing academia and practice alike. A rich and constantly developing body of literature complements this field. However, even though many theories exist, ... Read more
Analysing generational transfer of brand loyalty in the dishwashing liquid product category, in the Western Cape Province

Author: Coetzee, Quintin Date: 2019 While the concept of brand loyalty is well-researched, qualitative studies pertaining specifically to generational transfer of brand loyalty in a South African fast-moving consumer goods context are few and far between. This study used the ... Read more
Analysing the Adoption of awesome South Africa mobile travel application as a marketing strategy

Author: Chivizhe, Takunda Victor Date: 2019 Mobile Marketing is a critical marketing strategy and a foundation of competitive advantage for small to medium enterprises in the tourism and hospitality industry in South Africa. While many studies focus on mobile marketing, this study ... Read more
Analysts' forecast as rational expectations of company earnings

Author: Brooke, Geoffrey Date: 2004 Includes bibliographical references (leaves 119-125). Read more
The antecedents and consequences of brand equity in the South African running shoe market

Author: Bastian, Julia Christina Margit Date: 2015 Marketers face the challenge with regard to the manner in which consumers perceive their brand. For the assessment of global brands in emerging markets, such as South Africa, progressive empirical research supports managerial approaches so ... Read more
Anticipated work-family conflict among STEM students: the role of core self-evaluations and parental role modelling

Author: Brand, Kirsty Date: 2021 The present study examined the role of core self-evaluations and parental role modelling on STEM students anticipated work-family conflict. Anticipated work-family conflict is the conflict students anticipate experiencing between their work ... Read more
APIL-SV as a predictor of job perfomance in a South African financial consulting firm

Author: Strachan, Emma J Date: 2008 Includes bibliographical references (leaves 44-46). Read more
Applying the Theory of Planned Behaviour with the addition of role-identity to predict lecture attendance behaviour

Author: Majudith, Nadira Date: 2019 This study aimed to investigate the behaviour of lecture attendance amongst undergraduate students at the University of Cape Town (UCT) by applying the Theory of Planned Behaviour (TPB). A total of 169 respondents completed either a hard copy ... Read more
The art market, its intermediaries and the components of value of art works in an historical perspective

Author: Stevenson, Michael Date: 1993 The dissertation begins with an historical overview of aspects of the Western art market, and continues with a discussion of financial and economic aspects of the art market. Throughout the factors and intermediaries that come into play in ... Read more
Assessing the effectiveness of the Academic Workload Allocation Model at a South African Business School

Author: Arendse, Linzee Date: 2021 Managing workload allocation to ensure fairness and equity amongst staff can be a challenge in any organisation and managing the workload allocation of autonomy seeking academic staff in a business school can be even more so. In this study, ... Read more
The asset allocation puzzle with special reference to the asset allocations of financial advisors in South Africa

Author: Mendecka, Magda Date: 2006 Includes bibliographical references (leaves 52-53). Read more

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