Browsing Masters by Department "Marketing"

Now showing items 1-17 of 17

The adoption of lean techniques to optimise the on-shelf availability of products and drive business performance in the food industry: a South African manufacturing and retail case study

Author: Domingo, Tony Mendes Date: 2013 The degree of sustaining business performance, while maintaining competitive costs, satisfied consumers and customers has become more difficult and harder to achieve. To date, both retailers and manufacturers are economically challenged as ... Read more
Analysing the loyalty levels displayed by football fans: A case study on Cape Town City Football Club

Author: Desai, Muhammed Date: 2017 According to conventional wisdom, football fans exhibit perpetual loyalty to the clubs that they choose to support. These prevailing beliefs are largely the product of the fanaticism and intense partisanship that fans display. However, in ... Read more
Attitudes towards church retailing in Cape Town, South Africa

Author: Bundwini, Nqobile Date: 2016 Religion and commerce are two concepts which give rise to divergent views when associated with each other. Nevertheless, churches are increasingly making use of commercial methods such as marketing and retailing for a vast array of purposes ... Read more
Evaluating the influence of corporate social responsibility on brand reputation in the mining industry: a case study of Exxaro's Grootegeluk mine

Author: Mashego, Sendra Dimakatso Date: 2021 Corporate Social Responsibility (CSR) is now playing an imperative role in South Africa and globally, especially in the mining sector. This industry is expected to make profits while contributing towards a better society. Despite the industry‘s ... Read more
Evaluating the influence of corporate social responsibility on brand reputation in the mining industry: a case study of Exxaro's Grootegeluk mine

Author: Mashego, Sendra Dimakatso Date: 2021 Corporate Social Responsibility (CSR) is now playing an imperative role in South Africa and globally, especially in the mining sector. This industry is expected to make profits while contributing towards a better society. Despite the industry‘s ... Read more
Exploring factors influencing Black South African Millennials when considering African Ankara fashion

Author: Mbumbwa, Tendai Date: 2016 The cyclical evolution of fashion has been based on the designs and styles composed in the fashion capitals of the world. Novelty and expression have been determinants of leading fashion. African fashion portrays both these elements through ... Read more
Exploring the factors affecting employee motivation to be innovative on product development: A case study for Woolworths South Africa

Author: Truter, Tessa Date: 2021 The global business industry is greatly affected by revolutionised human knowledge that requires a continued understanding of human preferences, needs and wants. Motivation to innovate must be understood when marketers aim for business success. ... Read more
The impact of personality and self-efficacy on customer revenge behaviour

Author: Eksteen, Annelie Date: 2013 Betrayed customers are increasingly seeking ways to restore fairness. One way to do this is through customer revenge. Customer revenge behaviour has become an increasingly important topic in marketing research, especially with the far reaching ... Read more
An investigation into brand loyalty, and the case for house brands in the emergent township market

Author: Oakenfull, Catherine Date: 2000 Includes bibliographies. Read more
An investigation into international tourists' perceptions of Cape Town as a holiday destination : one destination - an unforgettable experience

Author: Prayag, Girish Date: 2003 The fundamental product in tourism is the destination experience. Despite Cape Town offering a unique experience, the destination lacks a dear and positive brand images that persuade international tourists to visit. Currently, it cannot be ... Read more
A profile of international participants of the 2004 Cape Argus Pick 'n Pay Cycle Tour

Author: Shaffie, Rushan Date: 2005 Sport tourism is a niche market within the broad field of tourism in South Africa. The tourism industry of this country is relatively young in terms of development when compared to European and American countries as a result of the retardation ... Read more
Quantifying the Impact of Message Framing on Consumer Attitudes Towards the Consumption of Meat Products in Cape Town: A Consumer Neuroscience Approach

Author: Zunckel, Caitlin Date: 2021 Is it more effective to evoke negative emotions in social advertisements than positive emotions? This study compared positive and negative message framing strategies in social marketing advertisements that aimed to encourage a reduction in ... Read more
South African Rooibos industry : opportunities and constraints with special reference to the German consumer market

Author: Gress, Tobias Date: 2004 Over the last decade a South African product, namely Rooibos, has conquered the German consumer market. It initially started as a small trend amongst health conscious people, developing into a staple product, to being difficult nowadays to ... Read more
The effect of sponsorship disclosure on consumers perception of source credibility and the likelihood to recommend organic hair care products

Author: Dube, Priscilla Fungai Date: 2021 Influencer marketing has made its way to the forefront of online marketing due to the rapid expansion and usage of social media platforms. Despite the increased adoption of influencer marketing, the effect of sponsorship disclosure on source ... Read more
The impact of advertising controllable elements on consumers' attitude towards the advertisement, brand and purchase intention

Author: Arshad, Suhaila Date: 2021 Downstream fuel retailing among the major players in South Africa is highly competitive, and further compounded by the emergence of new players and changing customer orientation under the current price regulation environment. Marketing of ... Read more
The role of content marketing on the vehicle insurance industry

Author: Gcabashe, Thuso Date: 2020 Rapid technological progress has transformed the communication process, specifically the consumption and distribution of information. Through technological progress, the world has become a smaller place by bridging the gap between individuals ... Read more
Understanding the role of emotion in viral marketing

Author: Chohan, Raeesah Date: 2013 Using the Internet to share content online is not only a daily activity for many people, yet a means to share their experiences and emotion with others. This study aims to answer why Internet users in South Africa share content online and to ... Read more