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Browsing Masters by Author "Abbott, Lara Elizabeth"

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A quantitative analysis of Augmented Reality visual merchandising on online purchase intention: A consumer neuroscience approach

Author: Abbott, Lara Elizabeth Date: 2022 The rapid evolution of e-commerce has led retailers to fixate on how to differentiate themselves and provide an enhanced and engaging experience for their customers. In this dynamic industry, emerging technologies and innovation have become ... Read more

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