Exploring alternative values: the Cape Town talent exchange

Master Thesis

2014

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University of Cape Town

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The Cape Town Talent Exchange (CTTE) is a Community Exchange System operating locally in Cape Town, while allowing national and global exchanges to take place. Trading activity occurs between members of the community through an alternative currency, Talents. There are numerous incentives driving the participation of the community members. These include various political, social, economic, environmental and philosophical motivations. It is evident, however, that the members’ desires meet through the search for an alternative space where social interactions are experienced and social values are formed through economic activity. The construction of the CTTE as an alternative economy, that re¬‐introduces this social dimension into the economic sphere contributes to the movement away from the hegemonic, capitalist economy to one of heterogeneity. There are, however, tensions that lie in the overlapping nature of these systems, restricting the alterity and autonomy of the CTTE and emphasising the power and dominance of the mainstream economy.
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