An exploratory study of branding techniques used by registered Western Cape, [sic] development and housing non-profit organisations
Master Thesis
2012
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University of Cape Town
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Abstract
This purpose of this research study was to explore the marketing and branding techniques used by registered Western Cape, [sic] development and housing non-profit organisations. Utilising a qualitative research design, two forms of qualitative data collection methods were used. Data was collected through a self-administered electronic questionnaire and face-to-face interviews. The electronic questionnaire was designed using an online survey tool (ESurveyPro). The tools were used to exploretheperceptions of marketing and branding held by management in the development and housing non-profit sector in the Western Cape Province, South Africa. The population for this research study was registered non-profit organisations that operated in the development and housing sector in the Western Cape Province.
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Rehse, K. 2012. An exploratory study of branding techniques used by registered Western Cape, [sic] development and housing non-profit organisations. University of Cape Town.